KNP were once again the proud print partner at the 2017 Association Excellence Awards, held last Friday 31st March at The Hurlingham Club in London. KNP sponsored the award for Best Association Magazine or Newsletter (Over 18.500 Circulation) and a huge congratulations to the winners – The Association For Project Management. A fantastic event once again helped by the superb print and display material that could be seen throughout the venue
26.7% of recipients of Direct Mail from retail companies bought or ordered from Direct Mail in the last 12 Months.
Royal Mail statistics state that, 92% of recipients of targeted Direct Mail were compelled to online activity, 87% were influenced to make online purchases and 54% engaged on social media as a result of targeted Direct Mail.
If you’re considering a utilizing Direct Mail in your next campaign please do not hesitate to contact a member of the team on 01284 715 296 or email: firstname.lastname@example.org for any advice.
The average UK household receives 16 pieces of mail a week, whereas during that same week, the average UK consumer receives over 100 emails.
With more than 70% of direct mail opened the chances of reaching your target audience is far greater with an effective targeted Direct Mail campaign.
Kit Kat had tremendous success with their promotional Direct Mail campaign with over 87% of the recipients redeeming a posted voucher at local news agents. Kit Kat were successful in promoting their brand and getting the public to taste their new product- the Kit Kat chunky. others have also witnessed the benefits of Direct Mail with over 2.5 billion coupons being redeemed in 2015.
Have you thought about Direct Mail in supporting your campaign?
We capture the CO2 emissions from our paper purchases that print our clients marketing material by planting native woodland, right here in the UK, with the Woodland Trust through the Carbon Capture scheme that we are committed to.
Woods and trees deliver £270 billion worth of benefits to society, that was the striking finding of The Economic Benefits of Woodland, a literature review of existing evidence prepared for the Woodland Trust by Europe Economics earlier this year.
Political interest in the report, which was launched at a breakfast event in the Commons has been encouraging. There is also a consensus that woods and trees have an enormous amount to contribute to the emerging natural capital agenda eloquently set out by the Natural Capital Committee Chair, Dieter Helm.
The contrast between the ever growing body of evidence about what woods and trees do for us such as cooling our cities, alleviating flooding and improving public health and the policy reality of planting rates which are in actual fact declining, illustrates why this is such an important topic to get to grips with.
By planting over 53,000 native trees we have helped to capture 13,000 tonnes of Carbon Dioxide whilst at the same time we have helped to protect existing and ancient woodland in the UK with the Woodland Trust.
This helps to improve the air quality throughout the UK as well as restoring natural beauty to the UK’s countryside.
Check out www.woodlandtrust.org.uk
Check out our new blog for The Energy Event 15. Little changes make a BIG difference to the way we print !
We are among a variety of solar power users supporting Solar Independence Day, an initiative by the Solar Trade Association (STA) to highlight the potential of solar power in helping to meet the UK’s energy needs.
As part of Solar Independence Day we have opened our doors to pre-registered visitors, giving local residents, businesses, schools and community groups in our area an opportunity see how our roof-top installation of solar panales is helping to reduce our production energy bills.
Solar Independence Day, which is also being supported by a range of other businesses, education establishments and even a housing estate as well as solar farms, is being staged to highlight the STA’s recently-launched Solar Independence Plan for Britain, which claims to demonstrate that solar power has the potential to beat fossil fuel on price.
Solar makes no noise or waste and has no moving parts. It produces no carbon emissions and with the right support could be as cheap as fossil fuel electricity by 2020.
For further details about Solar Independence Day, visit www.solar-trade.org.uk .