The print revolution is happening. After a rise of 4% income on printed book sales in 2017 it seems that publishers who moved to digital are now finding it levelling off with digital and with the print performances returning this now signals the ongoing return to the printed paper. Hopefully this growth will filter back down to b2b and commercial print and direct mail. #loveprint #knp #directmail #printing #publishing
Many of our clients are interested in our sustainable print production. My answer is always “We are as good as OUR supply chain”. How many companies advertise they are carbon free and actually know where their supply chain originate from ?
We feel that this will only grow in significance for all businesses. So it’s important to help them understand how, as a partner, we can be part of their responsible supply chain, and contribute to them achieving their social and environmental goals.
Print and Direct Mail are till being used to attract the right target audiences in partnership with digital marketing.
70% of people take a digital action as a result of receiving DM.
Well worth a read.
#loveprint #knp #directmail #workingtogether #dm #printing
Just want to say how helpful Charlie has been with my recent Primark mailing
The variable artwork which was generated had no bleed, but he has been able to work around this, which is a life saver for me as we have no time to go back and reproduce.
What a star J
Head of Marketing – Marketing Services
In today’s digital world of virtual reality, paper remains a trusted medium for communicating information and stimulating ideas. The look, feel and even smell of paper encourage exploration, allowing creativity to flourish and helping reinforce the retention of key messages. And with its tactile nature, it’s power to communicate quality is stronger now than ever before.
Hello Tony, I am writing to say thank you to you and your team. It was a pleasure to work with you and we are happy with the result. Enjoy the holiday season. Merry Christmas and a Happy New Year!
Nadya Event Operations Manager Europe
The calendars have arrived, and our clients are thrilled (as are Natasha and I!) Thanks ever so much for your hard work and quick response time 🙂 Kind regards, Alysia ( Norwich Agency )
Royal Mail are set to strike on 19th October for 48 hours. If this news puts even more pressure on already tight deadlines for forthcoming print or mailing projects – contact me to see how we can help! #royalmail #print #directmail
There were some great views from Sea Containers in Blackfriars overlooking the Thames yesterday evening, where team KNP attended the PPA Back to School Event. Great to catch up and network with so many industry colleagues, customers and potential customers and to talk about the great things and indeed the challenges that we face in the world of print and direct mail ! #ppa