Print and Direct Mail are till being used to attract the right target audiences in partnership with digital marketing.
70% of people take a digital action as a result of receiving DM.
Well worth a read.
https://www.marketingweek.com/2018/06/13/royal-mail-insight-direct-mail/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=5663722&sid=MW0001&adg=da502c91-de56-4b87-b4f9-69b12ac86fda
#loveprint #knp #directmail #workingtogether #dm #printing