Kit Kat had tremendous success with their promotional Direct Mail campaign with over 87% of the recipients redeeming a posted voucher at local news agents. Kit Kat were successful in promoting their brand and getting the public to taste their new product- the Kit Kat chunky. others have also witnessed the benefits of Direct Mail with over 2.5 billion coupons being redeemed in 2015.
Have you thought about Direct Mail in supporting your campaign?